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Microsoft Dynamics AX 2012 provides a flexible pre-built business intelligence (BI) solution for mid-market organizations. The use of built-in content—including Role Centers, analytic reports, and analysis cubes—eliminates the need to build a solution from the ground up, and therefore saves time and money. The Microsoft Dynamics AX 2012 business intelligence solution can be configured and extended to suit your specific needs with the help of Microsoft Business Intelligence development tools.

The Microsoft Dynamics AX 2012 business intelligence solution consists of the following built-in features:

• Role Centers (dashboards). Thirty-two default home pages that pertain to the work needs of various user profiles in an organization.
• Analysis cubes. Eleven analysis cubes that address the analytic requirements of the major functional areas within Microsoft Dynamics AX 2012—including finance, supply chain, manufacturing, professional services, and business processes.
• Key Performance Indicators (KPIs). More than 60 of the most commonly used KPIs that help users evaluate the success of business activities.
• Analytic reports. More than 150 analytic reports that provide insight into business data.

The pre-built BI solution can be deployed when you implement Microsoft Dynamics AX 2012 in your organization. A new intuitive, wizard-driven interface guides the user through deployment of the solution without requiring the user to have expert business intelligence skills.

By deploying the pre-built business intelligence solution as you implement Microsoft Dynamics AX 2012, your organization can start using BI capabilities as soon as the new business functionality is operational.

Traditional business applications evolved as passive, backward-looking systems of record.

Microsoft Dynamics AX already changes that model today, introducing embedded, declarative workflow that brings an understanding of business process optimization into the application and helps guide users forward through their work. When this is combined with pervasive embedded business intelligence that transforms the data captured in the system into insight empowering better decisions, the system becomes a more active, forward looking partner for the people who drive a business toward success.

Microsoft Dynamics AX also delivers innovative application scenarios today. These include, for example, a solution in retail that offers out-of-the-box connection from point of sale to the headquarters business system, and that unifies web and brick and mortar commerce in a single view of customer and transactions; as well as a system for manufacturers that supports discrete, process and lean manufacturing models in a single system instance, with planning and costing capabilities that work across all three models.

This is only the beginning. Microsoft Dynamics AX will evolve to embed constraint optimization and machine learning to deliver even more advanced, forward-looking capability to Dynamic Businesses. For example, Microsoft is currently developing systems that combine transaction history with information about key factors like weather, traffic, local event calendars and demographics to optimize daily order quantities for a retailer, minimizing out of stock and waste to drive greater profitability.

The four IT megatrends of the next decade - “Big data,” social connectedness, cloud computing, and mobility - will present new opportunities for business applications insight, and open up a whole new range of possibilities for business. Modern business applications won’t just make individuals and organizations smarter, but will go beyond this to new directions and new levels of impact we are just beginning to imagine.

Driving impact has always required insight but most systems today only focus on retrospective views and data. They are passive, reactive, and backward looking. Modern business applications will at the onset be proactive. They will inform with insights and possible actions while constantly evolving to point to what comes next.

Data continues to grow exponentially as does the ability to derive meaning from it. Social commentary has accelerated the pace of the review cycle, with likes, links and tweets providing instant clues to success or failure. Capturing this data and being able to tap into its rich and valuable insight is a new requirement.

Microsoft Dynamics AX helps people not only integrate and understand these new data sets, but also get to better answers with suggested actions so they can continually improve business performance. It achieves this by enabling people to calculate and/or recalculate business possibilities in real time. By focusing on connected, forward-looking systems, we can allow people to access actionable information with greater speed and agility – enabling businesses to respond more efficiently, effectively and proactively to changing market conditions.

Today’s social connectedness, mobile devices, and growing opportunities for interaction “any time any place” have changed the way many live and work. People are increasingly dependent on connections across the global network—interlocked in this connected reality.

In order to gain the insight needed to make better decisions, organizations need an end-to-end business solution that integrates all areas of their business and provides managers - as well as individual team members and contributors - with the information they need to make the right decisions at the right time!

Modern business solutions like Microsoft Dynamics AX not only connect people inside and outside the organization, they also give them context and insight which drives better decisions and boosts productivity. An important focus of Microsoft Dynamics AX is to drive connections with people, with customers and with business partners across processes, data and the ecosystem in which organizations operate. This focus on connected organizations includes the vision of anywhere, in-context collaboration services that links people and companies to the right people in the right place, in the right context, at the right time, across multiple avenues of communications.

By implementing a fully integrated ERP system like Microsoft Dynamics AX - encompassing everything from sales and marketing to production and accounting - organizations can improve the accuracy of the information upon which decisions are based because each module of the software is tied together and information flows freely among them. Everyone from the top floor to the shop floor can have access to the business intelligence information they need to drive business success across the organization:

• Keep current on changing business conditions - Accurately monitor current business activity, and compare it to historical activity and future plans to give people the contextual information they need to keep performance on track. Microsoft Dynamics AX delivers many integrated monitoring tools to help your people access the most relevant, accurate, and timely information about your business.
• Gain insight into your business - It's not enough to gather accurate and timely data—people need powerful and easy-to-use analysis tools to help them understand context and trends. Microsoft Dynamics AX business intelligence functions provide people with the insight they need to take quick action and pursue opportunities.
• Budget, forecast, and plan effectively - Microsoft Dynamics AX offers flexible planning tools to help you compare budgets, forecasts, and plans to actual performance. It also gives you the ability to update budgets and plans on the basis of new data and analyses to help your business stay competitive.

Microsoft Dynamics AX removes the impediments that generate friction within the organization and provides people with a broader array of insights and actions across internal and external connections. With greater transparency, agility, and insight, your people can make better, more informed decisions - enabling you to transform into a Dynamic Business.

There’s plenty of incentive for overcoming today’s business information challenges. Although it can be difficult to put financial values on faster, smarter decisions, the ability to make them is still widely recognized as critical to success in the highly competitive global marketplace. Moreover, it’s not hard to identify organizational dissatisfaction with the relevance, availability, and accuracy of the information people currently do have at their disposal.

Fortunately, new solutions are emerging to help solve these problems. Today, the right BI solution can:

• Provide self-service convenience for the average user, with immediate, out-of-the-box analysis capabilities, while still helping to maintain a secure environment and offer the depth and power necessary for sophisticated analysis.
• Improve business agility with a range of flexible options for generating, viewing, analyzing, and distributing BI.
• Integrate and connect disparate legacy systems and business applications, information sources, departments, and locations to provide comprehensive, one-stop BI for the entire organization that’s optimized for the capabilities of the ERP system.
• Expand in reach and capabilities as the organization grows and its BI demand increases. Ideally, this growth can take place as an integral component of a scalable enterprise-wide solution that also adapts and extends readily as needed.
• Offer a quick return on investment through initial cost efficiency, long-term scalability, and a low total cost of ownership.

The following steps provide a guideline for incorporating BI into your organization. By following these steps, you can identify key business considerations prior to deploying a new BI solution.

Step 1: Replace complex user interfaces with intuitive, convenient self-service

Ease of access is a primary consideration. An inquiry, analysis, or reporting solution that is too complicated may be powerful but sit mostly unused. On the other hand, a solution that’s too simple may not be robust enough to serve the business decision-makers who need it most. But when the BI solution is easy to use right out of the box and users can access information via familiar interfaces, applications, and tools, everyone in the organization can achieve greater insight without relying on costly IT resources to generate reports or run time-consuming analyses. The ideal solution works the way your people want to work.
A self-service–focused user interface also minimizes training costs and startup times and enables team members to work with information in a collaborative environment. At the same time, managers can control information access based on functional roles or individual authorization to help protect sensitive information and prevent inappropriate or unintended modifications.

Step 2: Expand options for analysis, transportability, and dissemination

To turn information into actionable business intelligence, people must be able to extract and analyze the specific information they need, in the order they need it, and with the detail that addresses their interests. Tailored functionality is critical, both for customizing the solution to industry and organizational needs and for adapting operationally to the interests of diverse functional roles. Finally, the right solution can make it easier to share, present, and distribute the results of analysis, not only within the organization but also with trade partners. Therefore, solutions that incorporate Web services, portal compatibility, or other measures to ease communication across platforms provide a definite advantage.

Step 3: Integrate disconnected information and systems into the knowledge base

A strong BI system must be able to incorporate information from across the enterprise while also connecting with line-of-business applications, including document repositories, and the desktop productivity tools employees use every day. The ability to access and consolidate information from multiple production management and manufacturing control systems, warehouses, distribution channels, and companies or subsidiaries is also valuable for providing managers with comprehensive, enterprise-wide insight.

Step 4: Scale to fit changing business models and needs

A BI system is only good while it fits. Given the rate of change in today’s business environment, it’s imperative to find and implement a solution flexible enough to adapt to business growth, whether that growth comes through acquisitions, vertical integration, international expansion, or shifts into entirely new lines of business. To continue supporting personal, team, and organizational BI needs, solutions must be extensible to new users and locations as the company grows. Such scalable solutions, when they also accommodate add-on or tailored functionality, offer strong cost efficiency, consistency, service, and fit over time.

Step 5: Deploy cost-efficiently and with long-term adaptability for a low TCO

For a business solution to be implemented at all, it must be cost-efficient to license, deploy, and maintain, while remaining accessible across the organization. Ideal solutions give all people responsible for strategic, tactical, and operational decisions access to the information they need at a low total cost of ownership (TCO). An effective BI solution can quickly provide a strong return on investment while retaining the

flexibility and scalability for future growth to provide long-term performance that maximizes your investment.

Microsoft Dynamics AX is an end-to-end business management solution for enterprise and mid-market organizations, including manufacturers, distributors, retailers, service organizations, and firms with diverse or vertically integrated operations across the global supply chain. An ERP system with an intuitive user interface, robust analytics, and flexible, familiar information delivery capabilities, Microsoft Dynamics AX serves a wide range of business intelligence needs right out of the box. And because it builds on the Microsoft technology stack, including Microsoft SQL Server® and SharePoint technologies, and is tightly integrated with Microsoft Office and other Microsoft desktop productivity solutions, it is uniquely positioned to help you solve today’s most pressing BI and performance management challenges.

Accurate information about how your business is performing is important at any time - but in difficult times, it is absolutely essential. Getting the right information to the right person at the right time has never been more critical to your business. Finding the right enterprise resource planning (ERP) solution that can bring insight and intelligence into your business is a must.

Are you looking for a solution that can accomplish these critical objectives?

• Giving employees quick insight into predefined views of data tailored to their jobs.
• Enabling employees to do more ad hoc analysis without engaging IT staff.
• Enabling sales people to create customized pricing while on the road or in customer's office.
• Increasing customer satisfaction and reducing costs by giving customers and field staff online ordering capabilities and round-the-clock visibility into order status.
• Providing real-time access to a common set of accurate business information and helping your business operate more efficiently.
• Giving you access to business information stored on employee computers, or on systems that don’t easily link with each other.
• Analyzing project or contract profitability more efficiently.
• Helping you quickly analyze all aspects of your business so that you can make better business decisions in high-risk situations.

If any of these objectives are in your business plan, Microsoft Dynamics AX can help. Microsoft Dynamics AX provides rich business intelligence capabilities to companies of all sizes, with specialized functionality for almost any industry. No matter what your business is, Microsoft Dynamics AX can erase boundaries between data silos and deliver the critical information needed for rapid, effective decision-making to key executives and staff, whether they’re on the road, in a customer's office, or at corporate headquarters.

Microsoft Dynamics AX can give you the business insight that will guide you to success. Here's how:

• Accurate, up-to-the minute information about product costs, sales trends, and profit margins to inform strategic decisions about where to spend money, how to grow revenue, and how to strengthen margins.
• Access to critical information about current sales—no matter where it's located.
• Integrated sales and revenue forecasts from subsidiaries and recent acquisitions—even data in disparate systems—into all-up company reports.
• Executive views of production schedules or resource availability on demand, without waiting for reports.

Business intelligence can mean the difference between an organization’s modest performance and real success. A business that can use its own data and information to help employees gain insight and make smart decisions will have a clear competitive advantage. Microsoft Dynamics AX's powerful BI capabilities make it easy for all employees—not just a select few—to access, work with, share, understand, and interpret data and information from across the organization.

To empower your entire organization with insight—at the personal, team, and organizational levels— business intelligence tools should be where your employees need them—on the desktop. Making BI tools accessible and easy to use no matter what application is used is paramount to making the most of data and information. Microsoft Dynamics AX provides extensive built-in BI functionality with capabilities that enhance productivity and facilitate collaboration.

Simplicity, ease of integration, and flexibility are Microsoft Dynamics AX hallmarks. And because Microsoft Dynamics AX can be integrated smoothly with other applications,  businesses can deliver essential intelligence throughout the entire organization. Businesses can also take advantage of their existing IT investments and grow and extend to meet changing needs, so that everyone throughout your organization is empowered to make better, more confident decisions.

Many Life Sciences companies we talk to today need to define solid business strategies and goals in order to satisfy investors and secure future funding.

As these companies secure funding and look toward long-term planning, they’ll need access to data to provide business insights and help guide strategy. Therefore, they require an enterprise resource planning solution that goes beyond the basics of planning, budgeting, bookkeeping, and managing cash flow. These organizations need the ability to explore their own data to extract insights for strategic planning and to provide reliable financial forecasts. They require a solution that can extract added value from financial data to help improve decision making and better guide the business.

MAXLife for Microsoft Dynamics AX helps Life Sciences companies meet the needs for early stage funding, while enabling them to position themselves for later-round funding by bringing together people, processes, and technologies to help drive business success:

• Take advantage of new market opportunities or fend off new competitors to gain market share.
• Plan current and future capacity relative to planned growth.
• Quickly analyze all aspects of the business to enable better business decisions in high-risk situations.

With MAXLife for Microsoft Dynamics AX, Life Sciences companies have access to accurate, real-time information about product costs, sales trends, and profit margins. This enables more informed strategic decisions about where to spend money, how to grow revenue, and how to strengthen margins.

And with MAXLife Cloud ERP, you can give your employees real-time visibility and anytime, anywhere access to the critical business data they need to be successful - without compromising functionality or security.

Increasing global competition, customer demands, and costs are making today’s business environment tougher than ever before. As these trends continue to negatively impact your organization’s bottom line, it is becoming even more essential for executives to know exactly what is going on in their business - not last year, not last quarter - but right now, at this very moment.

However, most executives we talk to are unable to view business critical data in real-time. Instead, they have a mixture of disparate business systems - for financial management, CRM, shop floor, etc... The problem with this approach is that it takes quite a bit of time (often up to a month!) for information to make it from one system to another, hindering their ability to react and make informed business decisions. And by the time decisions are made, the chances are it’s already too late!

In order to gain the insight needed to make better decisions, these organizations need an end-to-end ERP solution that integrates all areas of their business and provides managers - as well as individual team members and contributors - with the information they need to make the right decisions at the right time!

Microsoft Dynamics AX enhanced business intelligence (BI) capabilities help people at all levels of your organization transform data into actionable insight. With the robust, out-of-the-box capabilities of Microsoft Dynamics AX, you can get quick access to personalized BI information using familiar, easy-to-use tools. As an end-to-end business management solution built on the proven Microsoft technology stack—including the performance and services affiliated with Microsoft SQL Server—Microsoft Dynamics AX can solve today's business intelligence challenges with integrated information and tools, custom BI access, flexible viewing and analysis capabilities, and scalability for future growth.

Keep current on changing business conditions.

Accurately monitor current business activity, and compare it to historical activity and future plans to give people the contextual information they need to keep performance on track. Microsoft Dynamics AX delivers many integrated monitoring tools to help your people access the most relevant, accurate, and timely information about your business.

• Get immediate notification about business activity. With Microsoft Dynamics AX, users can set up Business Alerts to automatically notify them about business changes. The Business Alerts feature monitors the Microsoft SQL Server database for conditions you specify.
• Track and report on business financial performance. Microsoft Dynamics AX helps people understand how the business is doing financially—without having to wait until the books are closed. You can also easily create, manage, and distribute business financial statements.
• Receive RoleTailored information. Role Centers within Microsoft Dynamics AX provide people with business intelligence information relevant to their jobs.
• Monitor key performance indicators (KPIs). Microsoft Dynamics AX delivers standard business metrics that allow managers to easily determine the real-time health of the organization. These KPIs can warn people when specified values reach a certain point above or below a target value.

Gain insight into your business.

It's not enough to gather accurate and timely data—people need powerful and easy-to-use analysis tools to help them understand context and trends. Microsoft Dynamics AX business intelligence functions provide people with the insight they need to take quick action and pursue opportunities.

• Get immediate notification about business activity. Microsoft Dynamics AX allows people to organize and display data from the system in a way that makes sense to them and to then search those records according to specific criteria. People can save their searches as favorites or export data to Microsoft Office Excel or Word.
• Unleash the power of Excel. Out-of-the-box, Microsoft Dynamics AX provides hundreds of Microsoft Excel reports that give you access to real-time data and are customizable. And, with Microsoft SharePoint, you can access reports from anywhere you have an Internet connection!
• Look up and analyze data in innovative ways. Analysis Cubes in Microsoft Dynamics AX give people standard, preconfigured, online analytical processing (OLAP) cubes through Microsoft SQL Server Analysis Services that offer virtually unlimited ways to look at data. The powerful, interactive analysis can serve as the basis for Reporting Services reports, Office Excel PivotTables, balanced scorecards, or interactive dashboards built with the Office Excel Add-in for Analysis Services.

Budget, forecast, and plan effectively.

Microsoft Dynamics AX offers flexible planning tools to help you compare budgets, forecasts, and plans to actual performance. It also gives you the ability to update budgets and plans on the basis of new data and analyses to help your business stay competitive.

• Create, forecast, and adjust budgets. With Microsoft Dynamics AX, people can build budgets that incorporate market conditions and specific business objectives. And, when the business environment changes, you can adjust forecasts and budgets so that managers can respond effectively.
• Plan more effectively. Create accurate, high-level plans instantly, using up-to-date data pulled directly from the General Ledger in Microsoft Dynamics AX. And end-to-end integration across departments gives you access to all of the data, from summaries to transactions.
• Empower decision-makers. Integration between Microsoft Dynamics AX and industry-leading tools, such as Microsoft Office Excel, Microsoft SQL Reporting Services, and Microsoft SharePoint, gives your people the information they need to forecast, analyze, and make business decisions.

By implementing a fully integrated ERP system like Microsoft Dynamics AX - encompassing everything from sales and marketing to production and accounting - organizations can improve the accuracy of the information upon which decisions are based because each module of the software is tied together and information flows freely among them. Everyone from the top floor to the shop floor can have access to the information they need to drive business success across the organization.