Looking for a way to improve and streamline relationships with your customers? Microsoft Dynamics CRM (Customer Relationship Management) is an affordable technology solution that helps automate and streamline the three basic steps of customer relationship management: identifying, learning about and serving the customer. It provides members across an organization with access to up-to-date information and new ways to respond quickly. In addition, Microsoft Dynamics CRM is customizable to accommodate the unique needs of various industries. This means businesses can set up the software to work the way they do instead of having to work around inflexible processes that are often preset in business applications. The benefits of Microsoft Dynamics CRM include:

Improved access to customer information
By integrating so easily with the company back-office system, Microsoft Dynamics CRM provides easy access to vital sales and customer information. Employees can now view and update a wealth of customer data, including contacts; account, sales, and order information; service records; and history. Employees can then share this information across teams and departments. With this data, office staff knows what has been communicated to the customer, understands the precise scope of work to be done, and helps to ensure the company delivers on its promises.

More responsive customer service
With so much more information quickly available to both service workers and salespeople, it's possible to respond more quickly to client concerns than in the past. This boosts both customer satisfaction and, ultimately, employee morale. No longer do employees find themselves conducting hit-or-miss searches for the information they need to satisfy customers. Now such data is easy to locate and to put into the convenient form of a printed report.

Streamlined processes
Microsoft Dynamics CRM not only centralizes customer sales and service information, but it can also be integrated with other business applications. In this way, transactions don't need to be entered, updated and closed in multiple systems.

Enhanced forecasting capability
By building on tools such as Microsoft SQL Server Reporting Services and Microsoft Excel spreadsheet software, a user can analyze and forecast future opportunities in real time. This gives management the ability to spot trends as they develop, leading to more informed decision making.

Connectivity any time, from anywhere
Microsoft Dynamics CRM enables users to access customer data remotely using a variety of devices, including Windows Mobile-based Pocket PCs and a Web browser or laptop.

Secure customer information
Because it is built on Microsoft SQL Server, Microsoft Dynamics CRM helps to ensure that data is protected at all times. Information is safe from loss and corruption even if the system goes down unexpectedly.

The bottom line: Microsoft Dynamics CRM can help your employees get information fast, serve customers more efficiently and reduce time spent on routine processes. This means employees can spend more time focusing on customers and service. To learn more about Microsoft Dynamics CRM and the benefits it can provide, contact the Merit Solutions team at 630-614-7133 or via e-mail.