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Market Effectiveness: The
Key Competency for Growth
Market Effectiveness: The Key Competency
for Pharmaceutical Growth
As the Pharma industry matures, it faces a host of
new challenges: the growth of generics, a slowdown
in new blockbuster drugs, increased oversight from
regulatory bodies worldwide. At the same time, the
Pharmaceutical marketplace has become more
complex and now includes Managed Care
Organizations (MCOs), Government Agencies,
Pharmacists, and RNs.
As a result, Marketing and Sales – and the technologies
to improve effectiveness – have moved to the top of
executive agendas as Pharma competitors race to
capture market share and grow revenues.
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