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SharePoint Server 2007 Web Content Management White Paper

Over the last few decades, Web technologies have dramatically changed the way that companies conduct business with their customers, partners, and employees. What began as a static store for public information has become a dynamic, evolving environment for managing customer relationships, collaborating with partners, and communicating with employees. Because of the explosive growth of online channels, companies are struggling to manage Web sites and applications, especially in terms of managing content targeted for different audiences in a global environment. As the reliance on Web content has increased, so has the demand for a solution that empowers both business and IT users with the tools they need to efficiently and effectively manage multiple, complex Web sites.

Microsoft has responded to these changes by delivering a WCM solution that combines the rich features of a traditional content management system with a unified, enterprise WCM platform—all delivered with the usability of Microsoft® Office SharePoint® Server 2007.

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