Servitization as a Source of Competitive Advantage

Competitive advantage, differentiation, unique value offering, great customer service.

For a long time now, these have been some of the main descriptors manufacturers would use to describe what makes their organization successful in the presence of growing competition. Essentially, if you made a reliable product that served its purpose and took care of customer grievances quickly and professionally, your organization would be able to acquire a loyal customer base and ensure long term success.

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5 Ways Digital Technologies Enable Manufacturing Digitalization

Digitalization is becoming the standard and organizations investing in it now will get to decide what the future of manufacturing is going to look like.

Up until recently, the optimization of production processes and ensuring high customer satisfaction were conceptualized as two entirely separate efforts within a company. Today, the introduction of new technology, coupled with current market trends, is shaking up this perspective.

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