To be a food or beverage manufacturer is to face enormous amounts of risk. These are highly regulated industries in which the slightest mistake could actually cost customers their lives, and penalties for failing to comply with the law are jail time. On the less serious end of the spectrum, changes in customer demand are also a risk food and beverage manufacturers must navigate.
Kale isn’t anything new – it’s not the invention of some mad scientists in a lab. So, why in 2012 did its popularity skyrocket? A campaign by a PR professional (who also really likes kale) catapulted the cruciferous vegetable into the spotlight, where it’s stayed ever since.
You would think that being a player in the food and beverage industry, you’d have it made. Everyone needs to eat and drink ; in the EU, food and beverage expenditures average almost 13% of household consumption, and the industry generates one out of every six dollars of the US industrial output. However, challenges abound in this space.