The growing power and knowledge possessed by modern-day buyers has made quite a few established marketing methods obsolete. Companies are now increasingly failing to engage potential clients and connect with them through relevant information.
Some of the problems they are facing are serious: not enough leads, poor lead quality, no sales visibility, irrelevant nurturing and failure to track marketing ROI. An incredibly low 8% of B2B companies claim their sales and marketing teams don’t have aligned goals and agendas (CEB Global), leading to less conversions and insufficiently precise targeting.
To counter these issues, Microsoft Dynamics 365 uses a built-in marketing module with streamlined, automation-enabling features to help organizations get started on high-quality campaigns quickly. Integration is the name of the game when it comes to Microsoft’s next-gen line of products, and D365 is no exception.
Dynamics 365 for Marketing uses a network of synchronized tools to help you plan, monitor and automate outgoing campaigns and provide you with the most relevant opportunities for growth. Here is a rundown of what some of the most useful ones can do for your organization.
As an alternative to starting an email campaign completely from scratch, you can now use a set of Microsoft’s pre-configured, customizable templates to design the flow of your campaign. The “automation” part means the system sends the right messages at the right time using your filters – if you want a customer to receive an email after they click on a certain page, spend time on your website or something similar, Dynamics 365 has got you covered.
Once you know when and why you want to start sending emails, it’s time to think about the actual content and the layout design. Thanks to the simplified panel interface of D365 for Marketing, creating beautiful, professional emails is as easy as dragging and dropping elements into the places you want. These elements are called content boxes and include text, graphics and images, divide sections, call-to-action buttons, surveys and many other useful features. Once you’re done, you can use previews to see what it all looks like on different devices and browsers.
Dynamics 365 uses its cloud capabilities to take things to the next level when it comes to lead nurturing. Real-time social insights enable your organization to know exactly what customers are thinking about your products and services and make the appropriate adjustment if needed. You can use different sorts of customizable filters to target particular demographics, cities and states, ages and interests. Marketers can create lead scoring models based on customers’ actions such as email clicks, event registrations, websites visits and more.
After completing a certain campaign, your organization needs a very precise way of evaluating how much ROI the marketing team has generated. With Dynamics 365 for Marketing, everything you do is saved on a timeline with measurable success parameters, so that you can track the customer’s journey to your product or service and see what caused a certain action or behavior. The ability to review entire campaigns in minute detail is part of Microsoft’s plans to integrate everything into a synchronized network.
Even for those who have no knowledge of how to structure marketing endeavors, D365 for Marketing offers a highly intuitive interface that can turn the most ordinary looking email into a highly professional ice-breaker. It enables organizations to track leads with incredible precision – it can even send push notifications to let you know if a client is interested in your work and automate entire campaigns on its own. Using these tools to track their progress, marketing and sales teams can work much closer and hone in on tasks efficiently.
With Dynamics 365 for Marketing, organizations across different industries are ready to step forward and embrace the digital identity of the future. Future-proofing business processes remains one of the top priorities for any player looking to make an impact on the market. Through advanced marketing and tracking methods, revenue opportunities are easier to generate and turn into successful stories.