V&V Supremo Foods Implements Microsoft Dynamics 365 to Support Steady Growth

Microsoft Dynamics 365 Expected to Reduce Costs and Enable Profitable Growth for Decades at V&V Supremo

V&V Supremo Foods, Inc. (V&V Supremo) is a Chicago based food company. Their story may well qualify as a textbook example of the American Dream come true. Start up capital to do something on their own consisted of $500 that founders had saved from various work. Half a century later, their logo would attain icon status in the Midwest and all around United States.

Disparate Systems Could No Longer Support Growth

Fast Facts

Food and Beverage

Chicago, IL

Existing Systems:
Multiple, Including
Dynamics GP

Evaluated Systems:
Microsoft Dynamics 365,
SAP, Infor

System Selected:
Microsoft Dynamics 365


When you are an award winning industry leader in the fastest growing food category in both the retail and food service categories – growth is expected. For Chicago-based V&V Supremo Foods – a 50-year old producer of premium, all natural, authentic Mexican style food products – growth was also stressful.

Since being founded in 1964 by two Mexican (Michoacán) natives, V&V Supremo’s visionary fervor has allowed the company to progress significantly over the years by continually providing new products, improved service, and meticulous quality control. This progress has also introduced a number of business systems into the organization, leading to high IT costs, infrastructure complexity, and diminished trust in data consistency and reliability.

“V&V Supremo has experienced steady growth over the past five years and we have planned an aggressive and exciting expansion strategy for the future,” comments Dan Caithamer, CFO of V&V Supremo. “While we remain committed to our values of quality, consistency, and tradition through state-of-the-art manufacturing technology and progressive business practices, it became evident that we needed to invest into new digital technologies.”

Microsoft Dynamics 365


After a rigorous evaluation process that included reviews of SAP and Infor – V&V Supremo ultimately chose to implement the industry leading Microsoft Dynamics 365 platform with Merit Solutions.

Executives preferred Microsoft Dynamics 365 over SAP / Infor because the platform provided:

  • the best 5-year total cost of ownership.

  • a streamlined, easier implementation model.

  • greater flexibility to support the company’s specific business operations.

  • a more modern technology stack that integrated the worlds of ERP, CRM, BI, IoT, and mobile.

  • a strong product roadmap.

V&V Supremo also had extremely high confidence in Merit Solutions and trusted our methodology and ability to deliver an end-to-end solution that provided the greatest value and competitive advantage.

When asked about selecting Merit Solutions for their Microsoft Dynamics 365 implementation, Caithamer comments: “Merit Solutions has demonstrated a strong commitment to our success dating back to our initial discussion with their team. We believe they provide our organization with value we couldn’t match elsewhere: a strong implementation process, expertise in dealing with FDA government regulations, and the ability to serve as our sole partner for our end-to-end digital technology needs.”


During their implementation, V&V Supremo will benefit from using Rapid365 as the foundation for their platform. Rapid365 is a pre-configured, best practices and rapid deployment offering for Microsoft Dynamics 365 that was developed by Merit Solutions based on almost 20 years of experience implementing ERP solutions. Rapid365 will enable V&V Supremo to get up and running with less time, risk, and spend than using a blank-slate ERP implementation model.

Following implementation of the Microsoft Dynamics 365 platform, V&V Supremo expects to:

  • Support growth initiatives without dramatic personnel changes.

  • Improve decisions and increase speed with one source of data.

  • Improve operating intelligence using the BI, IoT, Machine Learning, and mobile capabilities.

  • Reduce IT costs and complexity by narrowing to a single system / vendor.

  • Grow well beyond current sales, using the system for the next 20 years.

  • Continuously identify areas to increase value, quality, and safety for customers.

“It is an exciting time to be a part of the rapidly growing V&V Supremo family – the oldest Hispanic family-run cheese manufacturer in the US,” concludes Caithamer. “Every day, I am honored to work with such a highly talented team that is motivated and committed to exceeding our customers’ expectations and needs. By implementing the Microsoft Dynamics 365 platform, we hope to provide these team members with the tools and data they need to drive our growth and success for decades to come.”

VV Supremo Chooses Microsoft Dynamics 365

Trust Merit Solutions with your Digital Transformation.

  Manufacturing Experience

We have been implementing, integrating, and customizing ERP and mobile applications for manufacturing organizations for more than 18 years.

  We Know FDA Requirements

We have deep experience implementing in FDA regulated industries, including Food and Beverage and Life Sciences.

  We Know Support

Our MeritCare team has been providing clients with issue resolution, ongoing support, cloud managed services and systems optimization for years.

  Proven Implementation Methodology

We have a proven implementation methodology – both for enterprise transformations and rapid, pre-configured, and best practices deployments.

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If you're interested in learning more about Microsoft Dynamics 365, Rapid365, MAXLife, or mobile applications for the Life Sciences Industry - please contact us now!